S und B — Visual Identity

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S und B — Visual Identity

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Visual Identity

I took on the graphic design and development of a new ‘visual identity’ for friends who are master craftsmen in wood and steel construction in the course of merging their trades into a joint company. The project included a revision of the existing logo design, photographs and film footage of the workshop and the team and the conception of the website and the general visual language. The company is characterized by its very own modern style in furniture design and also works in the field of custom-made products, exhibition construction and garden design. The visual appearance should reflect the clear and refined language of the workpieces and their claim to sustainable and timeless design. The website deliberately sets itself apart from the ‘classic’ craftsman’s web aesthetic and is intended to make potential visitors want to see their individual piece of craftsmanship immediately and give them a feeling for the beauty of the versatile materials wood and steel and the intuitive and professional way in which the workshop works.

Check Website here

S und B — Visual Identity

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About

Hello, I’m Ferdinand, an architectural designer based in Vienna and Zurich, with an interdisciplinary approach encompassing architecture, landscape, art, and graphic design. My work focuses on the transitions between built and natural environments, exploring the spatial and ecological processes that shape landscapes and cities. I combine creative, scientific, and artisanal methods to reveal complex relationships in space, material, and time.

I’m particularly interested in hybrid landscape spaces, the reinterpretation of gardens, narrative mapping techniques, and experimental material studies. My practical experience spans various crafts—from woodworking and metal construction to prototype development and specialized dismantling—allowing me to merge theoretical design strategies with a deep fascination for materials, structures, and construction processes.

I perceive landscapes not merely as physical surroundings but as living archives of geological, cultural, and climatic processes. In my projects, I speculate on the ambivalent relationship between humans and the environment, crafting visual and spatial narratives to make these complex connections tangible. My workflow seamlessly integrates architecture, design, art, and natural sciences, utilizing diverse media—from drawing and cartography to model making, digital tools, and analog design methods.

This website serves as an ongoing archival project to store, contextualize, and exhibit past and current works and experiments. My portfolio offers a glimpse into my previous projects, reflecting my areas of interest and aesthetic language. For more information and materials on each project, please explore the respective sections on my website.

For inquiries or collaborations, feel free to contact me at ferdinand@klopfer.studio.

Diploma Presentation. Mehrzwecksaal, Semperdepot. Januar, 2023